5 Reasons Why Your Law Firm Needs A Blog
Gone are the days when blogs are merely just forms of online journals. In fact, it has become increasingly evident that most blogs now are used for business purposes. Like any other business who wants to get more leads aside from using conventional advertising strategies, a great tool would be creating a company blog.
Nowadays, you can hear digital marketers emphasize the need for every company to create a blog. It isn’t just something to put content on your website, it also presents a lot of benefits. According to Lawyers of Distinction, it can be a powerful promotional tool when used strategically.
Creating a blog for your law firm may sound complicated, but once you get the hang of SEO, content marketing strategies, email captures, and all other concepts that will help you grow your audience, you can make your blog and your business successful.
In this article, Lawyers of Distinction discusses 5 reasons why your law firm needs a blog.
5 Reasons Why Your Law Firm Needs A Blog
1. A blog is essential to be found on search engine websites
If your company has a business website, most users won’t look for your company’s name as a search term. Unless you’re a global brand whose popularity has reached the ends of the earth, you will need to implement the use of blog posts to make your website searchable on Google. To make this clear, let us set an example. When a user wants to find services about company tax laws in Oregon, that person won’t be searching for your company’s name. Instead, the user would be searching terms such as “company tax lawyer in Oregon”. Consequently, websites that contain the specific term that the user placed on Google are those which will appear on the front page. And this is the reason why companies should have their blog so that people who are looking for specific services can find their contact info through their website.
2. A blog provides value for your audience
Often we go to websites that provide value for us. This means that they can present us with useful information, tips, strategies, or a solution to the problems we might be facing. A good blog will be able to provide answers to those problems and also serve as a bridge to contact the owners and the services they offer. By providing value, you increase the chances of people sharing your posts, coming back again to your website, and eventually availing of your legal services. In connection to the first point, it is also important to place high-value posts on your blog to make it at the first page of search engine websites.
3. A blog help build trust and establish authority
The brands we trust are the brands we are always exposed to. When we think of mobile phones, we remember Apple. When we think of toothpaste, we think of Colgate. The same is true for service-oriented brands. As a law firm hoping to establish an online presence, a blog is essential for your audience to be more familiar with your values, services you offer, and other useful information that can help your business grow. When it comes to sales, trust is the middle portion of the conversion funnel. It is not enough that you get their attention, it is also equally important that your nourish your potential client’s trust.
4. A blog also increases your chances of social media presence
Not only will a blog help you in search engine optimization, it can also help boost the awareness of your brand in social media. When you share blog posts on social media, more users will be able to read about your entries. When they find it valuable, there is also a chance that they will share your post, which can improve your website’s traffic. Website traffic is important not only for your business growth but it can also open other opportunities for you to monetize your website.
5. A blog open opportunities to network with others
If you are writing as a lawyer, it can present a good opportunity to connect with other legal companies and media outlets online. They can feature you as a legal writer, or feature your company as an authority in your industry. Having a high-quality blog can present these possibilities for added exposure for your company.
Law firms are usually restricted when they only go for conventional means of promotion. But it is important to know that times are changing and industries are quickly adapting to the digital realm. Promoting any kind of business, including a legal one, entails understanding the trends, knowing which strategies will work, and leaving behind those which are less effective. Through making your own law firm blog, you can increase the chances of getting more clients on an exponential scale.
