Five Ways To Start A Real Estate Blog And What To Include
Starting a real estate blog is a stellar idea. It’s a consistent way to get organic traffic that converts into followers and customers. Not only that, but a blog also builds credibility and authority, which helps increase closing rates.
Create your Editorial Calendar
The first thing to decide on is what your publishing schedule will look like overall. If you plan on posting several times a week, chart out a month or so of your posts. Make sure that this schedule coexists comfortably with your real-life one.
The faster the pace of blog posts, the more search engine traffic you will generally get. However, quality matters, so if you find that you’re churning out content at a relentless pace, you may want to slow down. It’s better to ensure that the work is good, rather than just being abundant.
Pick Topics and Themes For Blogging
It’s also vital to come up with themes and articles for blogging. You may consider trending topics and subjects that are dear to people in your area. The closer you’re able to tie the content into the idea of buying homes, the better. You aren’t trying to drive random traffic to a website, so keep focused. Only write about subjects that have direct commercial appeal to an audience you’re able to convert. Otherwise, you’ll have a lot of maintenance work to do with no upside.
Craft High-Quality Content with Unique Appeal
It’s also essential to use a unique voice and create content that is not available elsewhere. Otherwise, you have no reason to assume you’ll gain an audience. Don’t be afraid to ask readers and social media followers for feedback and guidance. Catering content to meet their needs is a savvy way to grow any blog. Real estate investment specialists like Rusty Tweed benefit from fresh visits to well-researched pages.
High-quality content doesn’t just mean well-written. The term also refers to the level of research the piece exhibits. Since you’re selling real estate, you always want to display a deep understanding of the subject. That comes through when you blog and provide insights that people didn’t know. Help them learn more about the process, and they will be amenable to doing business with you.
Track, Monitor, and Improve
Amazing bloggers aren’t born; they’re the result of tracking their results and improving. Check out the analytics, and you’ll learn how well your content is connecting with your audience. Discover what the metrics mean and form your strategy to improve them. That’s ultimately what all websites owners and bloggers must do to get better.
Monitoring visitors tells you if they enjoy the content or not. If they bounce quickly, with a high exit rate and a low time spent on the page, your content may be missing the mark. Either that or the material is slightly off. If that happens, tweak until you regain the desired mix.
Use Social Media Marketing to Boost Distribution
Blogs make excellent shareable content. You’ll be able to distribute your posts across multiple networks, which helps to amplify your audience. Real estate is a popular online subject, so it won’t be too difficult to find readers.
Social media works best only when you engage with people. If you’re willing to invest the extra time to go back and forth, you’ll discover many actionable ideas as a result
