Best 4 Tips To Build A Photography Blog
As a budding photographer, it may be quite challenging to make a name out of yourself in a very competitive industry. With so many creatives starting their journey, it may be hard to convince someone to avail of your photography services if you have no social proof.
The best way to deal with this is to make your own photography blog. According to Ava Taylor Adoption, an organization that helps take photos of children for adoption, photography blogging has helped their company gain recognition in the online space. Here are some tips they recommend both new and seasoned photographers on starting with their blog.
Pay attention to SEO.
Even if you have stellar photos, it may be difficult to make people find you if you don’t pay attention to Search Engine Optimization (SEO) techniques. The best way to do this is to make your blog content search engine friendly. To do this, you need to do keyword research to understand what terms people are searching for when they are looking for photography services.
For example, you are into wedding photography. You may want to type in a certain key phrase in Google search to see its popularity in the web. For example “Wedding photography Arkansas” may be a great keyword to place in your blog content if you are a wedding photographer who is based in that state. If this seems to complex for you, you might want to take beginner’s guides on learning how to do SEO for your blog content.
Don’t neglect your layout.
Photography is a highly visual industry. Having a good web layout to place your photography samples would be ideal since it should match your style and theme. Nowadays, users prefer minimalistic styles and those that adapt to mobile phones. These are what we call “responsive themes” which helps users access your website easily even if they are on their smartphones.
Having a cluttered layout distracts your users, and would even make them decide to leave your page. Thus, it is important to prioritize your web layout, make your content readable, and try to speed up the loading times in your blog.
Integrate your blog on social media.
To make people notice your photography blog, even more, it would be helpful to integrate your posts to social media. If you own a site powered by WordPress, there is a Jetpack feature that allows you to post your blog simultaneously across many social media platforms. This helps you to save time when trying to repost your blog.
Aside from SEO, social media marketing is also important for any business. Social media is where most people spend their time, and it is essential that you also employ effective strategies to promote your business on these platforms.
Post consistently.
According to Ava Taylor Adoption, another thing that helped their website is to post consistently. Without having consistent posts, your site rankings drop, and you may lose the engagement of your audience. Whenever you decide to create a blog post, have a consistent day or time that can help readers anticipate your next post.
Blogs that post consistently report to have more monthly views in the long run. In a simple equation, more blog posts mean a larger audience since there is a higher chance that you will hit the right keywords in the search engines.
If you are desiring for your blog to be successful, follow these simple yet effective steps in building a photography blog. Sure, it would still take time, but you can be assured that the steps you take are towards your business’ growth.
