The world of blogging is unbelievably vast and it is almost always the case that every great blog concept already exists in some fashion. While coming up with a truly unique concept for a blog is indeed difficult, it is also true that there are still many niches that need to be filled by sharp and competent bloggers. The tone and presentation of the information is just as important as the information itself, so there are ways to attract a sizable audience in a field that already seems to be overcrowded.
According to Kimra Bettasso, success in niche blogging is very similar to success in the financial advisement industry. The best advisors not only must be able to draw on their expertise in designing a long-term investment strategy for clients, but also have to secure the trust of their clients. For bloggers, success depends on the ability to create some kind of clear separation from all the others who are covering similar content. It is possible, Bettasso says, to attract a large audience in a short period of time by simply tying the subject to something personal, such as a difficult life circumstance or an inspiring achievement.
With so many bloggers out there, a personal and revealing life story helps readers — particularly those who have experienced similar circumstances — quickly relate to the writer in a way that makes them feel as though they are personally invested. It is in this way that the blog becomes as much about the blogger as it is about the subject, and bloggers who can connect with their readers are far more likely to develop a fiercely loyal audience even at the earliest stages of the blog’s existence. Bettasso says that honesty is incredibly important in this approach, as even the simplest of background stories will strike a chord with a large group of readers.